The expression "pato" in Chile is used when people don't have any money. Banco Estado, some years ago use this as inspiration to create the cutest mascot, a little funky yellow duck.
And to celebrate the Chilean "homeland holidays", Banco del Estado put together the two most loved Chilean characters, "Condorito" and the duck to celebrate on a proper way.
A fruitful partnership, not only for the bank but for all its clients. Banco del Estado went beyond with this campaign where they give for free people's purchase on a specific pharmacy chain.